Everyone possessing a smartphone with all these built-in apps know the addictive hold that social media can have on the users. Notifications alerting you to a new message or Instagram draws attention even if you are dining with your family.
Social media apps govern smartphone users’ time. We need to understand what makes social media apps so successful and how to apply these successes in business.
The most popular social media app by far is Facebook with app users checking it regularly during the day. App users confirm spending 10-20 minutes a day on a media app after opening it, and many read and watch the news on these apps.
It is undeniable that social media apps are habit-forming. The significant features built into these apps like push notifications feed the addiction. Even when you are not on the social platform, the apps remind you of them. The notifications pull us out of our daily routines acting as distractions. It is successful in making us take out our phones and opting for a quick hit of information that does not matter at all. Much time gets wasted in our day when we spend it on social media.
People crave social interaction helping our brains release habit-forming chemicals that give us pleasure each time we interact with our family and friends. Somehow people tend to prompt one another to spend a long time with the apps than necessary. People love attention and posting an excellent animal video or photo makes you come back for more appraisal.
Some people create content and people that consume online content. A small number of people generates online content while other users only like and republish this content repeatedly.
To like content is one of the most natural things to do on a social media app. Effort aggravates people. The longing for social validation keeps you liking and retweeting content.
The users of social media apps desire an authentic experience. When creating an app, you should feature more than add-ons. Adding features to keep up with the competition may not produce this social media experience that people desire. Snapchat deserves credit for the “stories” feature, being the first to introduce it. It allows users to publish short content that will be available for only 24 hours. Instagram and Facebook followed the trend as add-ons.
Facebook was one of the first social media platforms to gain success. They have invested considerable resources that proved valuable to all social media users. They continue to learn from their users and place content that will interest them continually.
Social media apps are famous because you have an endless supply of information at your fingertips. With these apps available you have a primary way to discover online details, determine world news and visit with relatives that are far away. If you could make a choice, which one of the online social media apps are your favourite?